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Wednesday, February 11, 2004

Original Radio Drama : Wow for creativity and the freedom that a lot of capital can bring. XM satellite radio will be producing original radio drama. That's pretty out of the blue for a content offering. I doubt it will make money, but kudos to them for greenlighting an original idea. The Mob Hits program will weave into their 50's channel and use the music as part of the crime drama audio program."Featuring performances from Sinatra, Vale, Martino, Clooney, Sammy, Martin, Darin.. and many other top headliners of the 50's! Plus vintage live performances never heard before on radio! " The more I think about it, the more I wish I could be a part of something like that real merchandising creativity. Once again -- claps for XM.