Tuesday, January 06, 2004
From Steve Jobs Macworld keynote
iPod mini
o 4gb (1000 songs)
o 0.5 inch thick (business card)
o Same solid state controls and UI as iPod
o Dock & armband included
o $249
o Targeted at high-end flash market
o 5 colors: gold blue pink green white
o Anodized aluminum
o Ships Feb04 in US, April04 rest of world
iPod stats
o 03q4 730K iPods sold
o 2 million iPods sold to date
o 31% portable player market share as of Oct03
o 10gig becomes 15gig for same price
o New in-ear headphones $39
o And... a new commercial
o Flash players = 60% of market
o High-end flash ($200) = ~30%
Latest iTms Stats
o 30 million songs downloaded
o Close to 1.9 million songs/week
o 70% market share
o The top spending account on iTms has spent $29,500 so far
iTms now on AOL
o Billed through AOL
o Sessions@AOL now part of iTms - you can buy the tracks
Just added: Billboard charts
o Hot 100 from 1946-present
o Upcoming charts for genres/years
Just added: 12000 classical tracks
o They got Deutsche Grammophone
iTms now has 500K actual tracks
Pepsi and Apple giveaway
o 100 million songs starting Feb 1 (Super Bowl)
o 300 mil bottles (yellow caps)
o 1 in 3 caps is a winner
o Lasts 60 days
iLife suite
o GarageBand + iPhoto + iTunes + iDVD + iMovie
o $49 bundled and free on all new Macs